Why Your F*it Fund Needs a Holiday Shake-Up

The holidays have a way of shining a spotlight on our reality — emotionally, financially, and energetically. For many women over 40, that spotlight doesn’t always feel magical. It feels… heavy.

The pressure to spend.
The guilt of saying no.
The comparison to what other families are doing.
The weird shift that happens when your kids are grown and the traditions don’t look the same anymore.
The sting of looking at your bank account and thinking, “Why does this season always set me back instead of setting me up?”

If you’ve ever felt that cocktail of anxiety, nostalgia, financial pressure, and emotional overwhelm — Queen, you’re not alone.

But this year? We’re not repeating that story.

Because your F*it Fund — the money that gives you choices, peace, and power — deserves to grow during the holidays, not get wrecked by them.

Today, we shake up the narrative.

This blog is your permission slip to stop letting the holiday season drain you, and instead, let it elevate you emotionally, financially, and mentally.

Let’s rewrite the script.

The Old Holiday Pattern (And Why It Isn’t Serving You)

Most women fall into one of these holiday traps:

• The Over-Spender (trying to make everyone happy, even if it hurts you later)

• The Giver With Nothing Left (emotionally or financially)

• The Holiday Martyr (“It’s fine, I’ll figure it out in January”)

• The Avoider (shutting down, not planning, and then drowning when reality hits)

And underneath all of it?

Two core beliefs:

1. “The holidays are supposed to be expensive.”

2. “Everyone else comes first. I’ll catch up later.”

But later keeps not coming. And as women, we carry the emotional labor and the financial guilt like it’s our job.

Let me offer a truth bomb:

👉 Being generous doesn’t mean breaking yourself.

👉 Traditions can evolve, and still be beautiful.

👉 You are allowed to prioritize your financial freedom — especially during the holidays.

Because your F*it Fund doesn’t just represent money — it represents Peace. Options. Safety. Confidence. And your future.

And that matters just as much as gifts under a tree.

The Holiday Season Is Actually the BIGGEST Opportunity — If You Use It Right

While most women are swiping, stressing, and surviving, the ones who THRIVE are doing something different:

They’re not just spending during Q4 — they’re earning.

Why? Because it’s the #1 season where:

• People are already in a buying mindset

• Visibility leads directly to sales

• Women are searching for gifts, solutions, support, and self-care

• Emotion is high — and emotion drives buying decisions

This is why I launched the:

Ultimate Badass Queen Holiday Gift Guide 2025 (Nov. 1)

Not just to “sell stuff” — but to give women an easier, more empowered way to shop, earn, and support their own goals.

The right gift guide can:

✅ simplify holiday overwhelm
✅ support women-owned brands
✅ help YOU earn while you shop and share
✅ spark multiple income streams
✅ grow your F*it Fund instead of depleting it

If you’re tired of the holidays being a financial setback, this guide is step one in rewriting that story.

3 Ways to Grow Your F*it Fund During the Holidays (Instead of Destroying It)

Here’s where we shift from emotional awareness → strategy → action.

1. Monetize What You Already Share

Every time you recommend something, post something, or tell a friend about something you love — that should be monetized.
Period.

Affiliate links
Gift Guide shares
Bella Grace referrals
Touchstone Crystal showcases
Holiday merch selfies

You don’t need a giant audience.
You just need consistency and intention.

2. Visibility = Currency

This time of year, attention is at an all-time high.
But attention without visibility is wasted profit.

Show up. Speak up. Share your story.
The women who are visible now will dominate financially in January.

Which is exactly why my Badass Queen Personal Branding & Media Agency launched Nov 3.
Because visibility is a money-maker, and I’m done watching women play small.

3. Make Your Money Work FOR You

Create a simple rule this season:

If I earn $X, I give $Y to my F*it Fund first.

It could be 10%.
It could be 30%.
It could be every extra dollar.

The amount doesn’t matter — the identity does.

You’re building the version of you who doesn’t panic in January.
Who isn’t in debt by December 26th.
Who feels prepared, powerful, and in control.

The Identity Shift That Changes Everything

Ask yourself:

“Who do I want to BE this holiday season?”

The woman who:

😬 scrambles, overspends, and recovers in January
—or—
🔥 earns, protects her peace, and steps into December with confidence?

You get to choose.

And this year?
I choose power, profit, and peace.

And I want that for you too.

If You’re Ready to Start, Begin Here

Step 1 → Download & explore the Ultimate Badass Queen Holiday Gift Guide
Step 2 → Check out the Agency
Step 3 → Commit to building your F*it Fund FIRST, not last
Step 4 → Stay plugged in all month — I’m walking you through the process blog by blog

This season doesn’t have to drain you.

It can define you.

And your F*it Fund is waiting.

👑 Renee